Demand Generation for AI + SaaS

Tymely.ai, an innovative AI-powered customer support platform, faced a common challenge in the enterprise SaaS landscape: generating qualified pipeline while competing against well-funded competitors in the retail technology sector. The company needed to:

• Establish credibility with enterprise retail decision-makers
• Maximize ROI from limited marketing resources
• Create scalable outreach processes
• Penetrate accounts traditionally dominated by legacy vendors

Additional challenge was that Tymely's ICP is only 1% of total retail landscape, as the main criteria is to reach C-level decision makers in companies with at least 15,000 customer support tickets. This makes the TAM 2,000 - 4,000 total accounts.

Tymely.ai partnered with frontBrick to implement a sophisticated outreach program combining precision targeting with multi-channel engagement:

1. Cold Email Campaign Architecture:

• Total Reach: 6,000 precisely targeted prospects in 2,000 target accounts
• Engagement Metrics:
  • 64.0% open rate on 27,000 emails sent(4x industry average)
  • 5.8% click-through rate
  • 1.7% reply rate - 105 replies

2. Strategic Retargeting Implementation:

• Google Ads integration for multi-touch engagement to retarget website visitors
• Custom audience development based on interaction data
• Progressive messaging framework

Key Outcomes and Market Penetration:

Pipeline Generation:

• Total Pipeline Value: $1,200,000
• Qualified Opportunities: 21 enterprise-level discussions
• Average Deal Size: $57,142

Enterprise Account Penetration:Notable meetings secured with retail industry leaders:

• Walmart (Global retail leader)
• Michael Kors (Luxury retail segment)
• Journeys (Footwear retail chain)

Campaign Performance Analysis:

The performance data reveals several key insights:

• Consistent engagement levels maintained throughout the 6-month period
• Strong correlation between unique opens and total replies
• Sustained high-quality opportunity generation

This case study demonstrates how Tymely.ai successfully leveraged a targeted outreach strategy to compete effectively in the enterprise space, proving that well-executed digital engagement can generate significant pipeline without requiring enterprise-level marketing budgets. The combination of precision targeting, compelling messaging, and strategic retargeting enabled them to secure meetings with industry giants and build a substantial qualified pipeline.

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