How To Use ChatGPT for Sales Development: With Prompts

How To Use ChatGPT for Sales Development: With Prompts

The evolution of AI and ChatGPT has had a massive impact on how Sales Development teams operate and conduct their day-to-day work. Since its official launch in November 2022, many outbound sales software have shifted toward integrating with ChatGPT to build a better product and simplify repetitive SDR tasks.

Fast-forward 13 months later, is it on a good trajectory? Will ChatGPT for sales swap internal Sales Development teams?

Probably not. But can it help sales development reps be more efficient and relevant with their prospecting? No doubt about it.

In this article, we will dive into practical examples on how to use ChatGPT for sales to improve your results, showcase some of the best prompts, but also cover things to avoid when using ChatGPT for sales.

Research your target industries and personas

ChatGPT for sales can be used for many aspects of an outbound process. The first, and one of the most important, is to help you research your target industries and personas. Many sales development teams fail to be successful with their outreach because they don't know their Ideal customer company and profile.

That's one of the first things where ChatGPT for sales can help you.

For example, let's imagine that you're selling UI/UX services, and you are trying to generate more web design leads, but you don't know what industry to target with cold outreach.

Use ChatGPT for sales. You can try a prompt like this:

"I am selling Web Design services. I am not sure who my ideal customers are. I am trying to determine who will be the ideal customer profile and the ideal industry for my services. I need an industry that is growing, has a need for marketing websites and wants to invest in UI/UX. What industry should I pick?"

You'll get a broad reply like this: 

ChatGPT prompt for research into ICP
ChatGPT prompt for research into ICP

It's a good starting point. But to narrow down, consider asking a follow-up prompt: "Which of these are the least saturated with cold outreach and are growing rapidly"?

The logic behind is obvious - you want to target industries that are growing but are less saturated and exposed to cold outreach so you can stand out and articulate your value proposition. ChatGPT for sales will provide several options as a reply, and then it's up to you to pick one where you think you can have the most impact.

Now, let's assume you picked FinTech as a target industry. To understand who is the ultimate decision maker, use ChatGPT for sales and ask, "Who are the decision makers for website redesign in FinTech"?

You'll probably get a long reply like this:

ChatGPT reply on prompt for decision-makers
ChatGPT reply on prompt for decision-makers

To take full advantage of ChatGPT for sales, dive deeper by asking:

  • What are the common pain points of XY decision makers?
  • Why would they consider hiring an agency?
  • How are they resolving XY pain without 3rd party agency?
  • What are the main challenges with internal resourcing?

By being specific, you have a great chance of identifying your target market's ideal customers and better understanding their pain points.

Generate cold outreach messaging

Once you have a clear understanding of your target industries and personas, it's time to generate compelling cold outreach messaging using ChatGPT. Now, you want to be super careful with this aspect of AI usage for sales prospecting.

ChatGPT for sales is not yet at the level where it can generate highly relevant, personalized, and human-centric approaches and messaging.

To create effective outreach messages, you can use ChatGPT for 2 aspects:

Personalizing your approach

Specifically useful for personalizing the opening lines of your cold emails or LinkedIn messages. When you have data about the company (e.g., company description) you can create a prompt like:

"I need to personalize the 1st line of the cold email. I am an SDR reaching out to a company that never heard of me before. I want to build rapport and complement what their company is doing based on the following description of their company: [description]

Be short, only write 1-2 sentences, and try to sound human and casual. Avoid generic or robotic language.

ChatGPT for sales will return something like:

personalized 1st line of an email as a result of ChatGPT prompt
personalized 1st line of an email as a result of ChatGPT prompt

By personalizing your outreach like this, you have a good chance of getting a better reply rate.

Pro tip: Software like Apollo, Instantly, or Lemlist already have a built-in personalization you can use - through their integration with ChatGPT.

Summarizing your cold emails

We all know that many people skim through their inboxes and rarely read long emails. The key is to be short and concise but relevant.

Let's assume you have a great cold email already drafted, but it seems long and hard to read.

Use ChatGPT to summarize it with the following prompt: "Summarize this email for me. It needs to be short (under 100 words), but keep all relevant information and the context."

Pro tip: ask ChatGPT for sales to provide 10 variations of messaging so you can A/B test it. Best cold emails are under 100 words.

Come up with lead-qualifying questions

As a sales professional, qualifying leads is crucial to ensure that you are investing your time and resources in the right opportunities. ChatGPT can be a valuable tool in helping you come up with lead-qualifying questions that will help you identify the most promising prospects.

But how to use ChatGPT for sales and ask the right prompt?

To generate prompts that will elicit responses related to your ideal customer's pain points, budget, timeline, and decision-making process, try to be as specific as possible. This will help you gauge their level of interest, their readiness to make a purchase, and their fit with your product or service.

For example, you can do something like:

"I own a B2B Lead generation agency that helps Web design agencies connect with more enterprise clients. I was able to set up a meeting with the Co-Founder of a reputable agency called XYZ. I am preparing for a discovery call. My goal is to find out if they currently do any outbound and where they get the majority of their leads from. I also want to know their overall objectives for Q1 and Q2 2024 in terms of new business. What questions should I ask?"

ChatGPT for sales can be pretty useful and will probably provide a great reply:

qualification questions as a result of ChatGPT prompt
qualification questions as a result of ChatGPT prompt

Do quick competitive research

To stay ahead in the competitive market, it is important to have a thorough understanding of your competitors' offerings, strengths, and weaknesses. ChatGPT for sales can assist you in conducting quick competitive research, providing you with valuable insights to inform your sales strategy.

Ask ChatGPT for sales to generate prompts related to your competitors and their products or services. This could include questions about their unique selling points, customer reviews, pricing models, or customer satisfaction levels.

Analyzing this information will help you position your solution effectively and highlight its advantages over the competition.

By leveraging ChatGPT for quick competitive research, you can gain valuable insights into your market landscape, identify gaps in the competition's offerings, and differentiate yourself in the eyes of potential customers.

Coach your sales team

Using ChatGPT for sales development is not limited to individual outreach efforts. It can also be a powerful tool for coaching and training your sales team to improve their performance and effectiveness.

Ask ChatGPT for sales to generate prompts that simulate common sales scenarios, objections, or negotiation situations. Use these prompts during sales training sessions to help your team practice their responses and refine their selling skills.

Additionally, ChatGPT can provide insights into industry best practices, sales techniques, and successful closing strategies. These prompts will allow you to equip your team with the knowledge and tools they need to excel in their sales roles.

By incorporating ChatGPT into your sales team coaching efforts, you can enhance their skills, boost their confidence, and ultimately drive better sales results for your organization.

GPT Sales Prompts You Can Use

ChatGPT offers a wide range of prompts that can be used to enhance your sales development efforts. We already covered some specific prompts earlier in this article. Here are a few other examples:

  1. "What are the top pain points faced by [industry/role] professionals, and how can our solution address them effectively?"
  2. "Share success stories of customers who achieved significant results using our product/service."
  3. "How does our pricing model compare to our competitors, and what advantages does it offer?"
  4. "What are the most effective strategies for overcoming objections in the [industry/role]?"

Experiment with these prompts and customize them to fit your specific industry and target audience. By utilizing ChatGPT for sales effectively, you can create engaging, personalized, and persuasive sales messaging that resonates with your prospects.


Using ChatGPT for sales development can significantly enhance your outreach efforts, improve lead qualification, and equip your sales team with valuable insights and training opportunities. By leveraging the power of ChatGPT prompts, you can craft compelling messaging, conduct thorough research, and drive better sales results.

Remember to personalize your outreach messages, research your target industries and personas, refine your ICP, and qualify leads effectively. Additionally, utilize ChatGPT to conduct quick competitive research and coach your sales team to excel in their roles.

Embrace the potential of ChatGPT for sales development and unlock new opportunities for growth and success in your sales efforts.


Download Free Guide
How To Use ChatGPT for Sales Development: With Prompts
Jovana Stojanović
December 22, 2023
Your Pipeline Growth Starts With Us!