Everything About Sales and Marketing Outsourcing

Everything About Sales and Marketing Outsourcing
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Everything About Sales and Marketing Outsourcing

Outsourcing Sales And Marketing: Everything You Want To Know

In today's competitive business landscape, companies are constantly looking for ways to improve efficiency and increase revenue. One strategy that has gained popularity in recent years is outsourced sales and marketing. By delegating these critical functions to specialized external providers, businesses can focus on their core competencies while benefiting from the expertise and resources of outsourcing partners.

In this article, we will explore everything you need to know about outsourced sales and marketing, including how it works, who should consider it, the pros and cons, and the top sales outsourcing companies in this field that are focused on various B2B outbound marketing services.

What is Sales And Marketing Outsourcing?

Outsourced sales and marketing refers to the practice of hiring external professionals or agencies to handle various aspects of a company's sales and marketing functions. This can include tasks such as lead generation, cold emailing, customer acquisition, market research, advertising, and promotional activities.

By outsourcing these activities, businesses can tap into the knowledge and experience of specialized professionals, often at a lower cost compared to maintaining an in-house team.

How Does It Work?

The process of outsourced sales and marketing typically begins with a thorough assessment of the company's needs and objectives. This includes identifying the specific tasks or functions that will be outsourced and determining the desired outcomes.

Once the goals are established, the company can start searching for suitable outsourcing partners. This can be done through referrals, online research, or by engaging the services of a reputable outsourcing consultant.

After selecting the outsourcing provider, a detailed contract is drawn up, specifying the scope of work, deliverables, timelines, and payment terms.

The outsourcing partner then takes over the agreed-upon tasks while the company maintains regular communication and oversight to ensure alignment with its goals.

process of selecting outsourced sales and marketing partner
process of selecting outsourced sales and marketing partner

Who Should Consider Sales and Marketing Outsourcing?

Outsourced sales and marketing can be beneficial for a wide range of companies, regardless of their size or industry. Startups and small businesses often lack the resources and expertise to build an in-house outsourcing sales and marketing team from scratch.

Outsourcing allows them to access experienced professionals who can help them establish their brand, generate leads, and drive sales. Established companies, on the other hand, may choose to outsource certain functions to free up internal resources for more strategic initiatives.

This can be particularly useful when entering new markets or launching new products. Ultimately, any company looking to improve its sales and marketing performance while reducing costs should consider introducing outsourced sales and marketing as a viable option.

5 Reasons To Outsource Sales and Marketing

  1. Access to specialized expertise: Outsourced sales and marketing allow companies to tap into the knowledge and skills of professionals who have deep expertise in these domains. These experts stay up-to-date with the latest industry trends, best practices, and outbound tools, ensuring that the company's sales and marketing efforts are effective and efficient.
  2. Cost savings: Building an in-house sales and marketing team can be expensive, requiring investments in hiring, training, and infrastructure. Outsourcing eliminates these costs, as the company pays only for the services provided by the outsourced partner. Outsourced sales and marketing specifically help reduce overhead expenses such as office space, equipment, and employee benefits.
  3. Scalability and flexibility: Outsourcing provides companies with the flexibility to scale their sales and marketing efforts up or down based on their needs. During peak seasons or when launching new campaigns, additional resources can be quickly allocated. Conversely, during slower periods, the company can reduce its outsourcing requirements, ensuring optimal resource allocation.
  4. Focus on core competencies: By outsourcing sales and marketing functions, companies can free up internal resources to focus on their core competencies. This allows the company to concentrate on activities that directly contribute to its competitive advantage and overall business success.
  5. Faster time to market: Outsourced sales and marketing tasks to experienced professionals can significantly reduce the time required to bring products or services to market. These experts have a deep understanding of the target audience and can devise effective strategies to generate leads and drive sales, resulting in faster revenue generation.

Pros Of Sales and Marketing Outsourcing

There are several advantages to outsourcing sales and marketing functions:

  1. Team of experts: With outsourced sales and marketing, you get almost instant access to a team of experts who will focus on generating more MQLs and SQLs for your internal team through various channels such as email, cold calling or LinkedIn prospecting.
  2. Sales and Marketing alignment: Oftentimes, there isn't a link between sales and marketing. By outsourcing sales and marketing to a 3rd party agency, you ensure a high level of alignment between two departments, hence generating more qualified leads.
  3. Reduced risk and cost savings: Hiring the entire in-house team of SDRs and Marketers can be a long and expensive process. Annual salaries, perks, benefits, and onboarding time are usually challenging, expensive, and quite risky. Outsourced sales and marketing reduce this type of risk and allow you to save the majority of time and resources. When you add to that industry-specific expertise while you pick the right partner, outsourced sales and marketing can be the key to unlocking your pipeline.
  4. Time-saving factor: The typical hiring process is 4 weeks long. Onboarding time takes at least 30 days, depending on the product or service. That means 8+ weeks just to get started, and keep in mind that this is per employee. With outsourced sales and marketing, this time can be cut in half as typical onboarding time for agencies is 3-4 weeks.

Cons Of Outsourcing

While sales and marketing outsourcing can bring numerous benefits, it is important to consider potential downsides:

  1. Loss of control: Outsourced sales and marketing involves entrusting critical functions to external parties, which may lead to a loss of control over certain aspects of the sales and marketing process. Close collaboration and effective communication are essential to mitigate this risk.
  2. Quality concerns: Depending on the outsourcing partner's capabilities and resources, there is a possibility of variations in the quality of work delivered. Thorough due diligence and clear performance metrics can help ensure consistent quality.
  3. Cultural and language barriers: When outsourcing to offshore locations, cultural and language differences can pose challenges in communication and understanding. Adequate measures, such as language proficiency requirements and cultural training, should be considered in order to overcome these barriers.
pros and cons of outsourced sales and marketing
pros and cons of outsourced sales and marketing

3 Best Sales And Marketing Outsourcing Companies

When considering outsourced sales and marketing, it is crucial to partner with a reliable and reputable provider. Here are three leading companies in this field:

  1. frontBrick Leadz: frontBrick is a boutique outbound agency focused on outbound sales, Account-based prospecting, cold email lead generation and SDR as a Service. It offers white-glove managed services, access to top-notch outbound tools, and flexible performance-based pricing models.
  2. Enshored: Enshored’s data-driven sales outsourcing solutions power the world’s fastest scaling innovators. Based in Los Angeles, CA, with offices in Portugal and the Philippines, Enshored offers outsourced sales and marketing in addition to customer support and content moderation outsourcing.
  3. Growth Era: Growth Era is an SDR outsourcing company with a diverse team in Serbia, North Macedonia, and the USA. Their main focus is sales outsourcing.
logos of best sales and marketing outsourcing companies
logos of best sales and marketing outsourcing companies


Outsourced sales and marketing can be a powerful strategy for companies looking to enhance their performance and drive revenue growth. By leveraging the expertise and resources of specialized outsourcing partners, businesses can tap into new markets, generate leads, and increase sales while reducing costs.

However, it is essential to carefully consider the pros and cons, conduct thorough due diligence, and choose reliable outsourcing providers.

With the right approach and partnerships, sales and marketing outsourcing can be a game-changer for businesses seeking a competitive edge in today's dynamic marketplace.


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Everything About Sales and Marketing Outsourcing
Jovana Stojanović
November 25, 2023
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